Tuesday, August 3, 2010

Wenzhou boss hundred million Yuan capital Shi ascends in 10 months the second reorganization

    Ascends the clothing Limited company after repeated difficulties's Shi carries on the stock reorganization after January, industry in has also spread the matter which its second time reorganizes. Yesterday, reporter many place proofs confirmed: Wenzhou boss Hu Jinjie, Hu Guosen and so on 4 people the capital hundred million Yuan will make new Shi to ascend once more.


    Shi ascends the clothing to call Zhejiang Shi to ascend the clothing Limited company before this, founded in 1992, was my city first generation of clothing enterprise, founded one of Chinese Clothing Famous city Meritorious service Enterprises. Shi ascends in the developing process, once experienced changes suddenly many times: in 2001, old Shi ascended chairman the sudden world to evaporate, because afterward the workshop equipment other reasons are sealed up; in 2005, Shi ascended the trademark to auction by more than 1200 ten thousand Yuan, has created the Wenzhou Private enterprise trademark auction record; in January, 2007, Shi ascends with the Wenzhou woodpecker clothing cooperation, realizes the stock reorganization, the woodpecker and so on new shareholder capital 10,000,000 Yuan transforms Shi to ascend.


    A Shi the climb up tube disclosed to reporter that Shi ascends the clothing in the research and development, the production, in the management and even the brand image is healthy, all previous repeated difficulties with the fund chain, the funds concerns. In other words, Shi ascends, once had the fund, is definitely may complete. New Shi ascends operates the rudder artificial strong group General Manager Hu Jinjie, legal person representative who Chinese one of ten big lock kings profits valuable, has the very abundant strength in the fund and in the enterprise brand construction.


    Several new shareholders believed that Shi ascends the repeated difficulties, is the wealth is a pressure. From the research and development, productivity, the Wenzhou clothing's level approached the Chinese level, many world-known brands paste the sign processing in Wenzhou, what the Wenzhou clothing is deficient is the brand strategic operation and the formidable funds. Transforms the possibility which Shi ascends to be bigger than the risk by far.


    Then, what invests hundred million Yuan to make? It is known that the new shareholder profits industry Limited company's Hu Jin for the national treasure to be outstanding, original Zhejiang Shi ascends clothing Limited company's Zhao Shun to offer, the gland flute elegant clothing Limited company's legal people represent Hu Guosen and original Wenzhou woodpecker clothing Limited company's Wu Chengyu. The brand localization is two brands, use Shi ascends the trademark. The product category take the leisure class clothing primarily, like the jacket, the T-shirt, the leisure trousers and so on, the western-style clothing as still the unmatchable product, by wool bottom western-style clothes primarily. These many funds, mainly throw in the talented person team and in the channel terminal construction.


    Wenzhou Clothing chairman of the chamber of commerce Zheng Chen likes to Shi ascending reorganizes once more, holds the very positive manner. He said that before now does the brand does not look like, if does not have the enough fund, makes the brand is an empty talk; The clothing brand not only limits in the clothing professional manages, the cross profession resources conformity is a tendency. He appreciated the Hu Jinjie brand construction experience, ability and the strength, Shi ascends had the Hu Jinjie transformation and other shareholder's endeavor, its successful possibility was very big.

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