on March 26, 2009, China international clothing exposition (CHIC) sets sail once again, always receives all quarters attention the men's clothing exhibition region still tendency not to reduce.
It is reported that the CHIC2009 men's clothing exhibition region by the classics male true thing and the commercial men's clothing primarily, has concentrated the domestic famous men's clothing brand, the strength enterprise which and the profession You Yiduo the year participates continuously commands troops the brand .25 men's clothing enterprises to occupy Beijing , China international exhibition center E1 hall primarily, shows its king style.
鈥渟even wolves " the brand in 2009 the CHIC location area amounts to 1000 square meters,newest baby dolls, makes it grandly in the exhibition scene " the comprehensive large-scale life hall " concept; 鈥渆legant Gore " brand many year big locations presents continuously; Manages the well-known brand which from CHIC does not fall to the ground on a session participates continually " along US ", testimony CHIC expanded gradually and moves toward specialized on development process .CHIC2008, is invited into along US Corporation General Manager Xue Baojin the CHIC lifelong distinguished guest, and obtains 50 square meters locations which CHIC free provides every year, on CHIC2009, will use this superiority fully along US, further unfolds under the new market situation the brand strength and the elegant demeanor. The Chinese feather profession's Leading enterprise " Bosideng ", aims at the men's clothing market this year, coordinates it to open action the exclusive agency in Britain, the host pushes serves under somebody's banner the men's clothing brand.
In addition, Shanshan, powerful men's clothing brands and so on Meierya will also continue to participate.
These large-scale men's clothing brand enterprise to the CHIC lasting attention, and has been through repeatedly several year alliance participations, even if still displays the stable point of view and the perfect quality under financial storm's background. They take CHIC the propaganda brand image and the showing profession status best platform, and the positive arrangement, hoped that can in this platform, prove oneself achievement " has the strength clothing enterprise " navigation status.
The fashion and the quality become the key word
It can be said that the CHIC testimony China apparel industry ten for several years vigorous developments, reviewed 17 year course, refers to a CHIC for 16 year most sweeping change, Bosideng group president Gaud Kang indicated that ten for several years, CHIC and the social attention aspect changes in a big way in the fashion,baby bibs, CHIC has become the industrial development the front, the attire popular forerunner, is the community and everywhere attention fashion issue center, the cultural creativity center and the brand demonstration center.
Although men's clothing's fashionable element is unable with the female attire to compare, particularly western-style clothes, but through the promotion intrinsic quality, advocates the detail performance, take the brief principle as the principle of design, simultaneously will develop the product category vigorously, the men's clothing brand can also track down the step which the fashion will fluctuate, the exploration in the future the development direction.
The Shanshan men's clothing person in charge indicated: 鈥淪hanshan will enhance further soft strength, according to the market demand, the adjustment design mentality, catches the market hot spot. Says from the design, above strategy mainly manifests in Shanshan's jacket, the leisure installs the kind of product aspect, the western-style clothes, because it changes few, Shanshan mainly from the pursue high quality, improves aspects and so on version, enhances the western-style clothes product the sales competitive power.鈥?/font>
In fact, Shanshan is precisely this session of CHIC exhibition men's clothing area big luminescent spot. It is reported that in 2009 establishes the 20th anniversary on Shanshan. Therefore, Shanshan will use CHIC fully the international influence and the industrial rallying point, demonstrates and reviews its 20 year development process, and will extend the company today's development momentum, look forward to the future 5~10 prospects for development.
Under the financial storm highlights the confidence strategy
in 2009, speaking of CHIC has the special significance. Facing the whole world financial storm's baptism, the Chinese apparel industry is being in the crucial phase which the boat sailing against the current ifs unable to move forward, one will inevitably lag behind", the low end processing production method already could not adapt the industrial development, the brand promotion is imperative, under the inside and outside factor's dual drives, the profession welcomes the change in situation not to be anxious.
As the Chinese apparel industry's navigator, the Chinese men's clothing in this storm the what course to follow, its significance is very important.
The Shanshan men's clothing person in charge indicated that in 2009 the economical uncertainty factor are many, no matter but economic situation how,baby gift, the people must put on clothes, the market demand still had the space. In the sales aspect, Shanshan has not come under the obvious influence in 2008, this concerns with Shanshan's accurate localization. Shanshan will locate in the popular consumption stratification plane, simultaneously also has a countermeasure in the sales aspect. In view of this year's situation, Shanshan will also promote the corresponding sales strategy. 鈥渦nder this market environment, begins an earlier enterprise, more has the possibility to obtain the bigger market share. Crisis crisis, in danger organic, although danger, but still has the opportunity.鈥?/font>
But Bosideng president Gaud Kang Ze indicated that facing this economic crisis, Bosideng has prepared for full. 鈥渁s a result of economic situation element of certainty, but causes this year's macroscopic environment, to the clothing profession's development is very disadvantageous. To some poor management, manages not strictly, the product inferior enterprise is really ' the difficulty ', but to already formed the scale the enterprise, perhaps is a rare development opportunity. The current economic situation forces us to implement industrial reforming, who can hold the opportunity, transfers quickly, turns for the better, can grasp the development the initiative, obtains the recent development opportunities in the adverse circumstance. Therefore, we depend on ' Bosideng ' the brand superiority, adjusts the industrial structure positively, speeds up the industrial reforming step, is the new period of expansion prepares.鈥?/font>
At the same time, Bosideng proposed five big concrete management strategies, also helps the enterprise to strive for the survival in the crisis, subsequently the healthy development, will win the broader market space 0.1 is raises the technological element unceasingly, the Bosideng down clothing will continue with Academia Sinica to cooperate, while consolidated nanometer antibacterial technical application's, the success development nanometer anti-static electricity technology 0.2 will be develops positively is suitable for sale the product, will further increase the design research and development new down clothing dynamics, will cause the Bosideng down clothing to adapt the modern life demand, will guide the market to expend 0.3 is the moderate adjustment productive plan, will realize " the quantity to fall the effect will increase " the strategic target, the establishment " the quantity falls, the nature will be high, the price will rise " management mentality0.4 advances product reforming positively. While consolidated coldproof clothing's, expands the Bosideng men's clothing's production and the sale positively, and high beginning development international market .2008 year in September, the Bosideng men's clothing opens the exclusive agency in Britain. Established in the US, Canada, Russia, European major countries and so on Britain has established and consummates the sales network the foundation. The list says from the Bosideng men's clothing, 2008 sale compares same time with 2007 doubles 0.5 speeds up the industrial shift step, builds the Bosideng industry garden in Sihong, the production base by Southern Jiangsu to the northern Jiangsu, China and Soviet Union shifts gradually, alleviates the pressure which the Southern Jiangsu area labor shortage and the labor force cost are excessively high bring.
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