Near two year Chinese clothing is blustery, although China has not gotten rid makes the great nation the laurel crown, but already had some brands to start after all internationally budding.
Outwardly refined and inwardly intelligent
in 2006, Xie Feng took along Giffen to step up to Paris fashionable clothing week T, lets the Parisian who nitpicked in every possible way to the fashion hold in high esteem; Yang Ziming took along Cabeen to jump up New York fashionable clothing week stage, let the Chinese style the leisure conquer New York fashionable clothing; Has again, counts the article wave to benefit the court attendant hand in hand, fights Milan fashionable clothing week. They have two general character, its one, is steps up to the different international fashionable clothing week the first Chinese brand, this says regarding the Chinese clothing, is having the epoch-making commemoration significance, regarding the Chinese fashion public figure, has the inspired inspiration function; Next, they are the classical brands which wins total victories in the domestic market. Giffen already is strikes root in the hearts of the people by it in the design maturity in the Chinese fashionable clothing domain's status, Cabeen's leisure attire, is holds the unreplaceable small space in young people's mind, favorable court attendant's commercial leisure, also becomes one which of brands the Chinese white-collars can not but pay attention. They make the backing by the strength, has fired into the international scene boldly, therefore, outwardly refined and inwardly intelligent is their true picture.
Although, a Xiu cannot represent road's of the brand internationalization success, but,award winning toddler toys, we can not but acknowledge, it means in the future successful setting sail. The brand is a resident buyer in the domestic market strength, the well-known designer holds under the plate, the internationalization breaks through fights appears naturally is confident, takes the Chinese brand internationalization development by them to explore the way the cutting edge, not only lets the international fashion see the Chinese brand's brand-new prospects for development, were give China the fashion the reserve force to make the model.
The characteristic is Ying
Regardless of being Giffen, favorable court attendant, Cabeen, Shanghai, they can be before other brands one step go out the entrance to a country, obtains the success is stems from a same spot - - to have oneself personalization style. For example Shanghai this brand, in domestic, exquisite craft, the profound concept, the historical inheritance's culture, has these Chinese type style brand to continue, that takes Shanghai, is how develops the brand style and the management the successful union, pastes on the luxury goods for the brand the label, and can realize the alliance world second big name brand group? According to Rafe leisurely (Raphael le Masne) gentleman summarizes, this stems from two big factors which Shanghai has: First, beginning the brand establishes the pure China. Beginning Shanghai established from 1994, is located by founder Deng Yongqiang is a pure Chinese-style suit brand. He gathered specially from 20 shiji chu Shanghai tailor skilled worker who manual was well-known by exquisite tailoring allied the brand, annotated incisively by the fine Chinese dress the old Shanghai the 30s's romantic character and style.
Other spot is the brand to own style courageous reforming. Shanghai from 1994 - 2001, maintained throughout at the beginning of the establishment brand the localization and the design style. This stage Shanghai had not had the international competition strength operation way, must walk the globalization, the marketability path must innovate. What incumbent Shanghai's Chief Creative Officer's Joanne Ooi at that time straight reprimanded Shanghai to walk is the wrong route, she stressed that the Chinese-style suit should be the internationalization, the modernization life style expression, but is not limits to the Chinese unearthed element display. Therefore, Rafe enlists the services of her to serve under somebody's banner leisurely holds the post creates inspector general. Design style and market localization significant transition, also becomes Shanghai to move toward the successful another big magic weapon.
The Chinese clothing brand will move toward the international time to be very long, moves toward the international road to be very also long, has these to walk in the Chinese brand front internationalization explores the way the cutting edge, believed that their advancement and will become the field attention throughout in the future the focal point, simultaneously, we even more anticipated that will have more domestic brands to go out the entrance to a country, will open has the creativity and the competitive power internationalization development steps to success!
The channel subdues
in 2007 soon ended one day, Ningbo elegant Chairman Gore group, president Li Rucheng announced that elegant Gore already succeeded completes (i.e. KWD) the company has served under somebody's banner the men's clothing core business department - - new horse clothing group to American Famous Large-scale Clothing Enterprise Kellwood the merger and acquisition.
The authoritative source believed that this merger and acquisition, elegant Gore buys by 120,000,000 US dollar net assets prices. Through this merger and acquisition, elegant Gore will obtain the new horse group to distribute in Sri Lanka, Philippine and the Chinese Guangdong, Jilin, places the such as Shenzhen 14 production bases, including the POLO, Calvin Klein more than 20 brand's ODM processing services, has Nautica, Perry Ellis and so on 5 authorized permission brand as well as has dozens of year international brand management and the design experience's outstanding team, understands the US several hundred Department store sales network the marketing channel, a guarantee goods smooth inflow Department store's formidable physical distribution system.
Before completing this merger and acquisition, the elegant Gore market mainly concentrates in does not have quota Japan, every year produces in the product has 60% to sell to Japan, 20% sell to Europe, but because of the quota limit, sells to US's product to be few.
New horse group CEO the Xu statical wave introduced that the clothing enterprise 60% costs come from the lining, the achievement do not have the lining production enterprise, the new horse group's development has been restricted, therefore he favors this merger and acquisition the prospect, many enterprise's merger and acquisitions, were do not look at many too direct benefits in the same year, but our cost's reduction, the benefit enhancement will have in 2008 manifests.
After the merger and acquisition completes, elegant Gore in domestic and foreign has 43,000 staffs, the year production working capacity reaches 80,000,000, becomes the world biggest clothing Production enterprise. However, this is not elegant Gore most regards. In the traditional industry domain, the competition is day by day intense, the enterprise competition already was not the sole product competition, but was the entire profession entire industry chain's competition.
Through the merger and acquisition, elegant Gore (primitive design manufacturer) has processed the service to more than 20 well-known brand ODM,infant baby clothes, has Nautica, Perry Ellis and so on five authorized permission brand; Has dozens of year experience's international brand management and the design experience's apex team; Understands the US several hundred Department store's marketing channel; Guaranteed that these products flow in this Department store's formidable physical distribution system smoothly. This has consummated the elegant Gore industrial chain link and in the global market layout greatly without doubt.
The overseas open a shop
Purchases differently with elegant Gore, Bosideng has arrived directly the shop the overseas.
at the end in 2007, the Bosideng men's clothing develops the European market and Grimm Woods signs the strategy cooperative agreement .2008 years officially on September 23, two Bosideng men's clothing exclusive agency in started doing business in Britain, founds the Chinese Independent Men's clothing Brand Exclusive agency to land the European market the beginning.
These two exclusive agencies are located at the British suffolk county and Lincolnshire's lively street separately, 200 square meters exclusive agencies by the bright shop image, the elegant assortment display, the fashionable sample demonstrated that highlights the Bosideng men's clothing charm. The Bosideng men's clothing rushes out road of the production and marketing power-and-power union, with the aid of the world-famous chain-like sales brand, enters the European market by the independent brand, set up the model for the more Chinese clothing brand grab international market.
In recent years, the Bosideng men's clothing sped up the internationalization step, invites France non-periodically, South Korea, places famous designer on-the-spot guidance such as Hong Kong, details the outstanding designer to go to France many times, Italy inspects the study, attends the international specialized exhibition, the collection popular information, the absorption art nutrient,designer kids clothes, the conformity international fashion trend and the national tradition element, seeks the Chinese clothing brand to advance to way of the internationalization, and cooperates with the world famous design company, in Shanghai, places establishment such as Guangzhou designs the work room, the application international most front design idea, the promotion product scale and the competitive power.
in 2005, at the Chinese international clothing exposition, the Bosideng men's clothing and British Grimm Woods becomes a buddhist get to know, in the past the Bosideng men's clothing moved into Grimm officially by the independent brand the Woods special counter. Grimm Woods is the men's clothing chain-like brand which the British Hansen group serves under somebody's banner. The short 3 years, the Bosideng men's clothing enhances with steady steps in the British market's sales volume, always sells broke through 200,000.
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